Showing posts with label future. Show all posts
Showing posts with label future. Show all posts

Saturday, July 05, 2008

Portrait of a doomed business model

No offense to my friends in journalism, but it's pretty clear why newspapers are dying: they think it's still the 1980s.

A friend who runs a local business ran a help wanted ad on Craigslist. The ad was free. He got hundreds of responses, 50 in the first few hours. He eliminated a bunch of the candidates by checking out their Facebook profiles, and ultimately he ended up with a couple of good candidates. Did I mention that all of that was free?

Meanwhile, the same online ad via the Charlotte Observer would have cost $420, and $570 to appear in the print version of the paper. And both packages came with a time limit. Check out their rates for yourself.

It used to be that if you wanted to reach interested people, your local newspaper was the only game in town. It's sad that they still think that's the case.

Friday, April 06, 2007

My Dearest Daughter

"My Dearest Daughter" is how I started a letter that I recently wrote to Sophie. I was sitting in a 3-hour work meeting with representatives from my company and Yahoo, and it occurred to me that this was a total waste of my time. Instead, I wanted to send a message to my future daughter, the one who will someday be 5 or even 15 years old.

So I grabbed the Yahoo-provided pen and paper and started to write. Eight unreadable pages of script later, I looked up and realized I hadn't missed anything important for work. But I had produced something that I hope she'll find important someday. This is one sample paragraph:

You don’t know it yet, but your mom and I are very verbal people. I don’t mean that we talk a lot, but that we would be lost without the ability to talk to each other. We make puns, discuss the meanings of words and actually are interested in where words come from. Every time you use a new word, or put words together in a new way, we notice it, and it makes us smile. Lately, you’ve been saying “I Sophie” as in, “I Sophie did it!” We don’t know where you learned that, but we think it sounds great.

I'm still not sure how I'm going to pass this letter on to her. I supposed I'll stick it in the bank box, but there has to be a more 21st century way to make sure it doesn't become forgotten. I suppose just writing this will ensure that Google picks it up, so all future Sophie has to do is search for "Sophie Stohler" or "Sophie Claire SiTian Stohler" and she'll find this entry. Then she just has to remember to ask her feeble dad where the hell he put that letter.

Note to self: It's in the safe deposit box. Or the attic. I can't remember.