Saturday, July 05, 2008

Portrait of a doomed business model

No offense to my friends in journalism, but it's pretty clear why newspapers are dying: they think it's still the 1980s.

A friend who runs a local business ran a help wanted ad on Craigslist. The ad was free. He got hundreds of responses, 50 in the first few hours. He eliminated a bunch of the candidates by checking out their Facebook profiles, and ultimately he ended up with a couple of good candidates. Did I mention that all of that was free?

Meanwhile, the same online ad via the Charlotte Observer would have cost $420, and $570 to appear in the print version of the paper. And both packages came with a time limit. Check out their rates for yourself.

It used to be that if you wanted to reach interested people, your local newspaper was the only game in town. It's sad that they still think that's the case.

1 comment:

Anonymous said...

Yeah...2 years ago when we were hiring a nanny in Charleston, we had a couple of decent possibilities through word of mouth, one of which we ended up hiring, but halfway through the process we posted a Craigslist ad and the (good) candidates started flowing in like a river. Then a couple of months ago, we knew what to do when we were helping our nanny find a new job: we posted an ad on Craigslist for her, and responded to some of the ads that others had posted looking for nannies, and within a couple of days we had numerous solid offers for her with nice families. Meanwhile, her daughter had been looking for full-time nanny work without luck for a long time -- and ended up taking one of the jobs that we identified through Craiglist. It was amazing!