Wednesday, July 05, 2006

Zilla.com: Major search competitor or hoax?

If you hit www.zilla.com, you get a movie-style poster promising "really big search" coming this fall. Sounds intriguing: could this be a fourth competitor in the Google-MSN-Yahoo deathmatch?

But after just a little research, some strange signs suggest things aren't what they seem:

1. Whois says the zilla.com domain is up for sale

2. In February 2005, the site was also promoting itself as "Really Big Search," and at the time promised to launch in Spring 2005

3. Friends in the search consultants business haven't heard a thing

4. No one has submitted the story to Digg nor has it been grabbed by Technorati (nor is there chatter in newsgroups or blogs)

5. Unless owned by Netscape or Mozilla, a site called Zilla would run into some obvious copyright issues

In the end, the whole thing just looks like a guy named Mark Blumenthal who is just trying to drum up interest in a URL that he thinks would make a good search engine home. If so, he's got two problems: (1) he's promising something he's not going to deliver, and (2) no one's buying.

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